Why Rockport Remains a Trusted Shoe Brand for Men
Rockport is a name synonymous with comfortable leather walking shoes. But how did this company from Massachusetts grow to become one of the world’s leading shoe brands? This post will look into the Rockport company’s history, shoe innovations, and why Rockport is a trusted brand for orthotic solutions.
History of the Brand
Rockport’s story began in Marlborough, Massachusetts, with Saul L. Katz and his son, Bruce R. Katz. They sold hand-sewn heavy leather moccasin shoes modelled after a shoe developed by Walter Dyer to shoe stores up and down the East coast.
The Kats’ sold the shoes in a plain wooden box, and after learning that other shoe designers were starting to copy their designs, calling them the Rockport style shoe, they officially named the shoes “the Rockport.” The father and son formed the Rockport Company in 1971 to produce casual and comfortable leather shoes with the comfort of a running shoe.
In 1986, the company was sold to Reebok and that year had sales of nearly $100 million.
Later, Reebok sold again to German footwear company Addidas. The Rockport Company and Drydock Footwear now form The Rockport Group, which still makes the quality footwear we know today.
Classic Style and Design of Rockport for Men Footwear
Rockport’s first official product was a shoe known as the Country Walker, created in 1973. The Country Walker was light-weight, comfortable, and combined a classic leather style with a running shoe’s comfort. The shoes were designed to be an alternative to athletic shoes, which were growing in popularity.
The Rockport idea was to create a shoe that looked like traditional leather shoes but combined technology with style for a ‘technology-infused comfort shoe.’ They also introduced a machine-washable style in 2005.
In 2013, the company brought in Total Motion technology that increased the stability, flexibility and cushioning of the shoe and made it exceptionally lightweight.
Why Rockport works great with orthotic solutions
Rockport designs their shoes for comfort and to support your foot. Thie innovative design means they can create a shoe that offers stability and flexibility without adding a lot of weight. This makes Rockport an excellent choice for people looking for orthotic solutions.
Our Favourite Rockport Styles
WT Classic
The WT Classic or the World Tour Classic is an excellent shoe for travellers or anyone who wants to explore the world on their feet. The shoe features built-in Strobel® technology and EVA cushioning in the insole, which gives you a personalized fit along with shock absorption to keep your feet and legs feeling fresh. The full-grain leather upper offers a classic style that will last for years, and the rubber sole provides excellent traction.
Total Motion Sport Dress Mudguard Sneaker
The Total Motion Sport Dress Mudguard Sneaker is designed to stand up to whatever you throw at it. This shoe has a removable EVA footbed to accommodate custom orthotics, a TPU stability plate, EVA outsole for excellent grip. It is made from premium leather for a stylish classic look.
Total Motion Sport Dress Wingtip
The Total Motion Sport Dress Wingtip makes dressing up for formal occasions or to go to the office as comfortable as your favourite pair of sneakers. They pair cushioning and support through the EVA footbed and TPU moulded stability plate with a breathable sheepskin lining for maximum comfort.
Evander
The Evander is a dress shoe you can wear all day and all night. The style fits in at the office or out for dinner. The shoe’s waterproof full-grain upper will keep you dry as the Kinetic Air CirculatorTM footbed keeps your feet cool.
At Orthotics Direct, we are pleased to carry Rockport shoes. They are comfortable shoes for men and comfortable shoes for women designed to keep you comfortable all day, whether you are hiking through the forest or exploring the city.
This quality, comfortable and stylish shoe brand, combined with our custom orthotic inserts, means maximum support.
Visit our site today to find out how you can get our combination package of stylish, quality orthotic shoes for men and custom orthotics guaranteed to fit your shoe perfectly.
